Social Networking in Business

Social networking has become increasingly important not only in peoples’ social lives but also in their work lives. A lot of companies are now integrating social networks into their everyday ways of communicating with employees. Not only are companies using social media to communicate with their employees but they also use it to communicate with their customers, and advertise to their customers.

Companies like Red Robin and SuperValu are using social networks to make connections between the leaders and all of the employees at every level. Social networks allow company employees to see whom they are working with and get to know more about co-workers that may live in different locations. These networks help co-workers get to know each other on a more personal level and help employees understand each other better. Also a lot of companies, like Red Robin, are creating internal social networks, these networks are a lot like Facebook.  The internal social networks help speed up the delivery and feedback of important information that is passed from different ends of the company.

In addition to making connections within companies, social networks are helping communications with customers. Companies can get feedback from their customers that will ultimately help improve their products. Social networks allow companies to communicate on several levels with customers; companies can offer deals that bring in more customers, and also receive feedback about customers’ overall experience. Social networks are helping companies connect with employees and customers, which ultimately helps the companies improve.

Article: Social Media is Reinventing How Business is Done