Motorola uses Really Simple Syndication (RSS) to help
enhance their intranet, by allowing RSS feeds to combine internal and external
web sources. Motorola wants to replace e-mail newsletters with another sort of
online tools, like a blog, or RSS feed. The company promotes sharing of
information and asking questions through internal services. During a study done
on Motorola it was discover that several employees leave work with at least 30
unread emails each day and that employees are open to new technology as long as
training is available to help them better understand. Also employees revealed
that they would be able to manage the online communication if fellow colleagues
learned simple etiquette rules. RSS feeds can only be successful if the
employees clearly understand the principle and rules. First Motorola began by
getting the support of their managers.
Next Motorola provided training in different ways like classroom
training and online short videos with quick tips. After the training employees
that use RSS feeds are able to merge news in one place, which in turn condenses
what could have been multiple emails over one topic. The RSS feeds will never
completely take the place of emails, however RSS feeds can be a useful tool to those
who understand how to use them.
Do you think that other communication companies will make this type of change within their companies as well? I personally believe the size of the company affects whether or not they use RSS or not. It would seem pointless for a business with less than 20 or so workers to implement this technology.
ReplyDeleteIf it would not have been for this class, I still would not have know anything about RSS feeds. How do you think companies or colleges will "break the ice" in order to introduce feeds to the younger generation so that they can take advantage of the technology?
ReplyDeleteI think that now that most people are on social media sites like Facebook, it will be easier to disseminate information through sources like that. With the majority of people in one central location, one post can distribute necessary information wherever they may be. Sometimes, I almost think things like RSS are on the way out. ~ Katherine Clay
Delete